Feelings Check-In: Reddit Blackout, Louis Vuitton NFT "VIA Treasure Trunk" and an Awful Meeting Recap

[00:00] The content... [00:01] machine [00:03] is insatiable. It needs to always be fed. It's the thirstiest thing in the whole world. [00:10] It's never satisfied. [00:12] So we're just forever... [00:15] feeding it i'm a submissive to the content machine welcome to the feelings check-in a feelings first look at the news of the week takes no one asked for on topics everyone's talking about i'm natasha hoskins i'm dina burke and this is boys club wait is it just boys club it's just boys club the boys club podcast no no [00:41] Just boys club. [00:43] Hi. Hi. News of the week. Okay, we're gonna get into two stories. Dina has a story, I have a story, and then we're gonna brief moment on some personal feelings at the end if you're into that. Do you want to start or do you want me to start? [00:56] You start. So Reddit had a bad week. Starting from [01:01] What is Reddit if you're living under a rock? It is a social media site. Basically, it's a discussion board where users go on, they upvote, they downvote specific topics. [01:13] It is huge. Like, I think fifth largest site in the United States. 57 million visits to Reddit every single day. So a massive site that is amazing. [01:24] really well known for its like lo-fi interface. [01:28] Fun fact, I listened to a podcast by Alexis Ohanian. And he was talking about the early days of Reddit and how he... I love this story. Like super early days when it was like, it was definitely gaining some traction, but they were still a baby startup. Yahoo, I think it was.

[01:45] called [01:46] him [01:48] into a meeting and at the time Yahoo was the big thing that was getting hot internet traffic. [01:53] super hot and huge and [01:56] He went... [01:57] into a meeting at Yahoo thinking [02:01] They were going to acquire them or something? Yeah, I think he thought they were going to acquire them. He thought it was going to be like... [02:07] this really exciting BD meeting and... Been there. It was like super... Been there. Been there. Basically what happened was he told them... [02:16] the site traffic of Reddit at the time. And it was a fraction of a fraction of what Yahoo was getting at the time. It ended the meeting basically. They were like not interested. I think the story is he said, that's a rounding error for us. [02:29] The site traffic was a rounding error. [02:31] Compared to Yahoo's traffic. Right. Because Reddit was so tiny and Yahoo's was so massive. And... [02:37] Alexis Ohanian left and [02:40] I think printed that out and put it on his wall as... [02:43] I remember you telling me this story and I remember you telling me, isn't that sad? [02:49] Sort of dark. Petty. It's petty. And I felt inspired. I was like, that is an amazing approach to feeling disappointed by a meeting. [03:02] He, fuel for sure, but I think the point was that he was retelling the story now as the exited founder of Reddit that has dominated the internet and it dwarfed Yahoo and... [03:12] I don't know, in the retelling of the story it sounded... [03:15] Petty.

[03:16] The winners are the ones who write history. So he gets to tell his story. He totally does. And I actually don't think putting the thing on the wall is petty. I think it's... Anyway. It's the retelling of the story as the giant. That's like... As the giant. Could hit you in a bad way. [03:30] Yeah. Yeah. I get that. Okay. Anyway. Okay. So this is Reddit. So huge site. It's a, [03:36] you know, discussion boards, upvoting, downvoting. Two main takeaways about Reddit, if you're completely, like, not online, is that... [03:43] It's extremely lo-fi and that's a big part of sort of the experience of it. And that's significant for reasons upcoming in this story. And Reddit users are the most online people in the universe. They are so intense. They live online and they know how to mobilize like no other user group on the internet. Like, [04:05] Remember GameStop, that frenzy was just a digital mobilization of Reddit users. That's the website we're talking about and the type of users that we're talking about. Okay. [04:15] So... [04:16] With that in mind, Reddit users got majorly pissed off. [04:21] the last few weeks. So this is what happened. [04:24] Reddit is IPO-ing soon and they are not profitable and they want to get their finances looking hot, [04:33] prior to going public later this year. Juice it. Juice it big time. So at the end of April, they announced that beginning in June, they are going to start charging for developers to utilize their APIs. For listeners who don't know, APIs stands for Application Programming Interface.

[04:52] It doesn't matter. All that it means is this is the way that developers connect two points, [04:58] on the internet and talk to each other. So a very clear example that we use every single day is when you go to a website and you sign in using Google [05:07] That website has utilized Google's API to make that happen. [05:12] So developers use APIs all the time. Some APIs are free to use. Some APIs and interfaces are free. [05:18] are have a fee associated with utilizing the API of the company that they're using it from. So end of April, they announce... [05:25] She's a hacker now. I'm a hacker. I'm a developer. So end of April, they announced, okay, we're actually, these have been free for over a decade, I think. We're now going to start charging for these APIs. [05:36] Wasn't that what Elon did recently as well? Exactly. So borrowing from a page from Elon Musk, who just did this with Twitter, super annoying. Notorious for turning Twitter into a profitable... That's sarcasm. Okay, keep going. And the reason why we can't embed... [05:55] Tweets into Substack is because Substack was like, I'm not paying for Twitter's APIs because they're super expensive. So that's an example. They're totally borrowing from that book. If I'm a... [06:07] site like a Reddit or like a Twitter, why would I charge for APIs? Because I want my [06:13] stuff to proliferate across the internet freely. Yeah. So great question. I mean, there's different answers depending on who you ask in relationship to this specific story. Um,

[06:26] and part of what pissed off [06:28] Reddit users so much was the comms around it. But for a company like Google, for example, my previous company used Google Maps API, and we paid a massive bill every month to ping basically the API for information about specific locations around the world, like open times and all this data that Google has. And for Google, they're so massive that they don't need to proliferate [06:58] So if other companies are going to profit from that information, they essentially want a cut of it, which is one perspective. [07:04] Another perspective in the world of AI that we're now living in is that these massive companies are [07:12] like a Microsoft, like a Google, like a Facebook, are utilizing the information, the insane amount of data that is being produced by Reddit users to inform their LLMs, [07:24] And so their comms around it was these massive companies that are hugely profitable with huge market caps are utilizing all of our information. And we want to, we need to start profiting from that information. [07:38] Okay, so it's not like some indie dev who's hacking something together that... [07:45] they're hoping to make a buck from. [07:48] Google scraping the site to inform people. [07:52] and training model for AI? That is the comms from their perspective.

[07:58] That is what their message is. The loudest voices and probably the people who are most publicly utilizing Reddit's APIs are indie devs who have built beloved third-party platforms on behalf of Reddit users. So this is where the rubber meets the road, essentially, on where the controversy is. There's many developers who have built their own applications. [08:28] and how he's going to have to shut down his company is this founder and developer, Christian Salig. [08:33] who has... [08:34] No holds bar on his feelings about what this is going to mean for his company, Apollo. So Apollo is a third-party app that's basically a beautiful interface for horrible Reddit threads. And millions of users use it every month. He's got, like, it's a huge app. Like, it's not just, like, a little dinky thing. But... [08:55] Essentially, he [08:57] came out very publicly and was like, as of June 30th, we're shutting down this company. There's absolutely no way that we can sustain this company with the new... [09:06] policy that Reddit has rolled out. So this is what he said. "I'll cut to the chase. 50 million requests cost $12,000, a figure far more than I could ever have imagined," he wrote on a Reddit thread. It's so funny because also all of this is happening on Reddit. "Apollo made 7 billion requests last month. [09:26] which would put it at about $1.7 million per month, or $20 million per year.

[09:32] So that's giving you the scale of where the cost would be for an application like this and how [09:39] astronomical it feels to these developers and these founders of these projects. So there's three main things that users are really pissed about. [09:48] The price that we just talked about and how astronomical it is compared to other APIs. Second is the timing. So they came out with this and basically said these changes are going to be taking place within the next month. [10:00] Which... [10:01] for these companies, they're like, we can't mobilize our developers and do all this testing and figure out how to make [10:07] it work at that price point. So it makes it essentially impossible for them to continue operating and continue to have their apps live. [10:15] because the timeline is so tight to when these charges would begin. And then third is the comms that we spoke about. [10:21] previously where they came out and so much of the communication around it and the reasoning around it made it about these massive companies that are utilizing and scraping all of their information through these APIs and profiting from it. And they can't live with that. And Reddit users are saying your entire business is our community. Your entire business is us generating that and you're cutting the, [10:47] these developers who utilize these APIs more publicly and in service of the community every day. And don't like hide behind this rhetoric around like it's about AI. Like that feels when it's also the story of their IPO is coming out and they're trying to maximize profitability and all that sort of stuff. So interesting. Those are three things that people are pissed about. Lots of information. But then we're skipping to this week. What happened? Reddit users are pissed. What?

[11:15] Third party developers and founders are coming out and speaking out very publicly. There's like an AMA that happens with the CEO, Steven Huffman of Reddit. [11:26] And they're mad. Like, he's, like, doing an AMA, and as soon as something comes up, there's thousands of downvotes. So the Reddit community mobilizes, and they said, okay, as of Monday, June 12th, we are going to have a digital protest, and we're going to black out some of the most popular subreddits. Up to, I think, 7,000 or 8,000 subreddits of the most popular communities, most subscribed to reddits go dark. [11:56] private or they make them basically unpublished and it's makes it impossible for people to engage or read or do anything on these on these reddits collective action baby i love it yeah majorly majorly collective action and if you went to reddit on monday you would see all of these major like home page of reddit basically being like this is close because of the api changes this is close because of the api changes and that's just all of the uh users banding together so subreddits like [12:26] gaming and music and science, like these very, very, very popular ones. So about 8,000 of them. [12:32] Subreddit. Aw. [12:34] And subreddit funny and... [12:36] science. How many people are we talking here? Okay. Like what's the scale of it? Great question. So did some digging. This is from a Twitter thread. So

[12:46] you know, big asterisk, massive, massive, but essentially these 7,000 or 8,000 subreddits account for about 22% of the total submissions within Reddit. So that's 458 million submissions that are accounted for in those eight, seven or 8,000. So that's like 5.7 billion comments, 66 million authors. Okay. So that happens Monday. It was supposed to be like Monday to Wednesday. [13:16] That was the plan. [13:18] They do it. And then Monday afternoon, there's a slight outage on the site. So like protesters rejoice. Great success in some ways. Like there's an impact in terms of the. [13:29] the technical usability of Reddit from this blackout. [13:34] Then a Monday afternoon, the CEO, Stephen Huffman, addresses employees in a now leaked memo, which did they leak it themselves? Okay. Who's to say? Okay. [13:48] Essentially, he says there's no significant revenue impact of this. [13:54] protest. [13:55] He says, there's a lot of noise with this one among the noisiest we've seen. Please know that our teams are on it. And like all blowups on Reddit, this one will pass as well. [14:05] which really pissed off. [14:08] Reddit users. That comment is the equivalent of when you're fighting with [14:13] your partner and they're like,

[14:17] you just you need to calm down oh the worst oh my god totally a hundred percent even you just saying it right now it got me mad [14:27] There's nothing worse than that. [14:30] yes okay there's like a superiority built into it of like i'm so fine and you're freaking out and that's so embarrassing for you and like oh anyway exactly yeah exactly the tone so then because of that [14:46] 300 of these subreddits, which obviously is a much smaller number than 8,000, say we're going to go dark indefinitely. Like we are going to shut down these and basically are like, we're not coming back. Like you fucked it. [15:01] You fucked it. Time for a decentralized Reddit. Exactly. So that's sort of the story. That's where we're at today. Where did they say that? Did they say where they were going? Or they were just like, we're going to cut off our limb to spite our face. Exactly. Exactly. That's the vibe. Okay. So that's where things are at today. [15:18] So here's my take. As a company that is not profitable, I'm very sympathetic to them trying to... [15:24] get to profitability and saying all of these users all day long use this thing for free and are obsessed with it and we have to start making some changes to make this profitable so that we can have a successful ipo so that we can continue to exist that is [15:40] Totally reasonable. And what I think I am not sympathetic to is... [15:47] They...

[15:48] shit the bed on the rollout and [15:51] should have gone to these key developers that are central to their community and said, hey, this is what we're thinking about. What would you need in order to continue to utilize our APIs? This community is all that Reddit has. And so not having some more thoughtfulness [16:07] around how do we roll this out collectively in a way that protects us from these massive companies utilizing all of our valuable data [16:18] but also protects the little guys who [16:22] make this... [16:23] cite what it is today, [16:25] was a real mess. Indie devs or the devs that are using the API not at the level of [16:30] Google and the other big tech giants, but at the smaller scale are clearly really key stakeholders in this ecosystem and should have been communicated properly. [16:41] with more and collaborated with in this rollout, if they are actually reliant on that money coming in from your Apollo team, [16:48] App? [16:50] then I think there could have been some more care that was taken, but... [16:54] puts them in a tough spot. Yeah, totally. [16:57] So that's Reddit. Internet news. Thank you so much. You're welcome. Anytime. [17:08] Hard pivot here to hyper luxury Louis Vuitton, [17:13] NFTs. You may have seen this. [17:16] over the past two weeks, going to give you a briefing on what happened with Louis Vuitton's Via Treasure Trunk. So,

[17:24] Last week, Louis Vuitton made a move on the NFT space, not their first move, but this was very high profile and very pricey, expensive move that was made. This is also a fidgetal story for our listeners who love fidgetal. This is a story about a physical product, namely the iconic Louis Vuitton trunk. [17:48] birthing its digital twin [17:51] the louis vuitton trunk nft okay okay so louis vuitton is launching this thing called to be a treasure trunk which you get the actual louis vuitton trunk plus a soul bound token okay [18:04] We'll get to Solbound in a moment. But basically, this token unlocks access to what's called Via, which is Louis Vuitton's portal portal. [18:13] to the world of their [18:16] yet to be announced at digital collectibles okay soul bound means it can't be sold and [18:23] traded or even moved to one from one wallet to another. Okay. So why, why did they do that? So, [18:30] Via has a roadmap where they've announced and it's super vague and [18:35] as so many NFT roadmaps are, but it's basically like in the future, we're going to be launching all these different digital collectibles. And presumably those won't be soulbound. Those will be able to be tradable. But in creating the sort of original... [18:49] quote unquote membership pass as a soulbound token, it means that those people who have bought access to VIA will be presumably first to the rest of the roadmap. And they also can't

[19:02] sell that access. So it really solidifies and [19:08] cements [19:10] this [19:11] community of people as key stakeholders for these future drops. Also, presumably, they'll be able to [19:19] whatever they're buying next in this roadmap, they'll be able to trade that. If they want to be trading that, they'll be able to trade it at a huge premium because there's only going to be a couple hundred people who are accessing it to begin with. They're building in a ton of scarcity. [19:33] by making it soul bound. Yeah. The price is 39,000 euros. Oh my God. Okay. For this product, I guess we can call it products. There's a lot of takes about this story and the price point being $1. [19:50] Part of that, which people were freaking out about. I actually don't care at all about the price. Okay. I... She doesn't even... She's above money. I'm post money. But just to say, like, Louis Vuitton is... [20:04] It's in its... [20:05] It's in this hyper luxury category that it's its own thing. And all Louis Vuitton products are outrageously expensive by design. Like that's part of it. That's part of the story. And I don't think that they need to or should change that because there's this like digital aspect of what they're doing. I mean, besides it being just a hilarious number, I don't. If you're going to go that much, you should just go 69. [20:30] Nice. You really should. Nice. Doesn't dilute the brand at all. Not at all. And like, honestly, Louis Vuitton, give me a call. Could be a consultant.

[20:45] the bones of the story. There's this website that you can go to that is very much an experience of [20:51] this [20:52] drop very beautifully done. Right now it is waitlist only. So you have to [20:58] apply to the waitlist they aren't accepting everyone apparently i applied to join the waitlist i wasn't accepted are you gonna spend 39 are you serious you were denied well i don't know i don't know that wasn't accepted but i they saw inside your wallet and they were like this bitch is poor exactly [21:13] they're like what is this clown show absolutely not i have like 0.3 eth in there and some stupid ens names [21:22] they're like babe not for you so yeah all that to say that they had this like kind of gated waitlist thing so i guess it could be accepted to the waitlist but um i didn't hear anything but they have started selling them okay um so some people were were expedited and that was not me it's tricky for me in telling the story because i don't want to [21:44] downpour on LPMH too much because I really want to work with it. And honestly, I think that this, especially in a deep, [21:51] fair market that we're in. LVMH continuing to show up and experiment in the space is [21:57] You love to see it. [21:59] You love to see it. And I wish there was more of that sentiment on Twitter because most people were just dumping on it for one, either the price or for two, what I'm about to get into, which is the sort of influencer campaign stuff that they did as a part of this campaign. So the controversy price, the second piece is $1.

[22:20] the influencers [22:22] that [22:24] were posting about this as a part of the campaign for this drop. They got a bunch of [22:29] nft influencers to fly to paris oh my god okay visit the [22:36] Maison and do threads about it. So basically there was like one day... [22:42] when this campaign launched where like i don't know 15 of these really high profile nft influencers dropped what was basically like a copy and paste of the same 15 tweet thread okay copy pasta someone at louis vuitton [22:56] wrote up some bullet points and some talking points and, and, [23:00] Sent it to all these influencers and they all were basically like, great. I'm just contractually obligated to post it. [23:06] Yeah. Post a very long thread. That was about like the history of Louis Vuitton and the Maison was like in all these threads. It was just hilarious. And they all got a little tiny box, right? [23:16] So the little box was a part of it too, which I put this in the newsletter last week, but if you've seen Zoolander, A School for Ants, where he does the reveal and it's like a little model of a school and Zoolander character is like... [23:29] this is the school friends it's so funny how similar it was where they did the big reveal and it's the trunk that like honestly fits i don't know some like makeup brushes so that was hilarious honestly killed me it was so funny knowing how roasted [23:45] Everybody has gotten... [23:47] Would... [23:48] You still have gone. [23:50] Like knowing what you know now. Such a great question. Because they also all presumably got these passes. So it was like 40 grand and trip to Paris.

[24:01] would I have done that at the cost of a roasting? Um, [24:06] I like to think that I would have approached the threads differently. Yeah, you would have done it right, is what you... [24:13] Ha ha ha ha. [24:14] honestly i don't know would you uh totally [24:20] Sticks and stones break my bones. What's the saying? I think it's actually about how words can hurt you. I totally would, but then I would have had to like have some serious feelings check-ins with you because I had one troll on YouTube last week that was like, stop playing with your hair. It's distracting. And I was like, my feelings are hurt. Oh, wow. [24:40] Okay, so you're talking big talk like you would have taken it. I know. It's not a big talk. I would have taken it and then I would have been... [24:48] knowing that I will get pummeled and then been destroyed by the comments, but willing to do it because I am an experienced junkie. [24:57] That's what it is. [24:59] Oh, man. Okay. So let's get back to the threads. I think the big lesson in this [25:08] I'm again totally at peace the price point like for not for me it's for someone else that has a ton of money and wants to spend it good for them. Dubai. [25:16] Yeah, exactly. Also aligned with Louis Vuitton brand and the price has always been a part of their story. I think the mechanics of it check out like I think a soul bound token that is. [25:28] Gates access to future stuff to a very high value and totally vetted customer is a really interesting approach. And I think it's kind of cool and different. The experience of it, the design, the website was all very interesting.

[25:43] cool, didn't get accepted to the waitlist, but I imagine that mechanic was worked as well. I think the biggest lesson was like, if it was an influencer management more than it was anything else. In a [25:54] not pushing the influencers to have their own [25:58] take on it, it fell flat. And I think that they honestly could have used those same influencers [26:04] and done more work with them to create different and sort of more interesting content. But I think it's mostly a lesson in that than anything else. One take that I saw was that an approach you could have is to mend this in a [26:18] fresh wallet. [26:20] And then you could sell the whole of that wallet. And people related it to... [26:26] account abstraction, the new... [26:29] ERC 4337, which I don't really understand. But the idea that you have like your own wallet associated, separate wallet associated with specific things that you're minting and your like account or the rest of what's in your wallet is abstracted from that specific wallet. [26:46] purchase or mint. Okay. [26:49] I would love to have someone on the pod to talk about it because it's unclear to me exactly how it works. But one take I saw was with that new... [26:56] ERC token, [26:58] in the mix. [26:59] That's one way that you could approach this where it has resale value because you could have that whole wallet be sold to somebody else. That's super interesting. I think that that's antithetical to what Louis Vuitton is trying to create, which is constrained demand and not a resale market for the sold-bound token. Yeah. How is the sale doing?

[27:21] Not good. I think I saw yesterday that there was 40 or something that were sold. [27:26] There's not enough transparency into the process to know if that's a healthy figure or not given. They could have only invited those people and they bought it. And so I think it's not fair to judge... [27:38] those numbers. Yeah. A click baby story would be that it's horrible, but it's unclear. [27:44] A click-fady story would be that it's a joke, but I actually don't know that that's true. I do think that there is starting to be this very clear use case that's emerging around... [27:54] luxury, hyper luxury [27:57] And having there be proof of ownership on something like [28:02] a blockchain which is [28:04] immutable, transparent, and I suppose public. I can see if you're buying something that is [28:11] Really expensive. And... [28:13] will last for a really long time and it will probably be sold or resell. And I'm talking about like a physical thing and maybe it's like art or one of these Louis Vuitton actual trunks, uh, having that transaction be marked on a public ledger. [28:26] I can see how that starts to imbue new value into the physical object. So that's that. I mean, kind of funny. [28:35] Story developing. Story. Both of our stories in development. [28:39] We will see what happens. Yeah. [28:48] Personal feelings? Personal feelings. Okay. The real feeling is that we had a terrible meeting yesterday. Really bad meeting. Really bad. We got off.

[28:58] The meeting. [28:59] And... [29:00] I like went into Spotify and I put good mood music. I had to blast it through the house. Totally have a state change around my environment in order to flush out the bad vibes. Bad vibes. I felt responsible because I had organized this meeting. So I felt really bad about it. [29:19] Because on one hand, it was a horrible meeting and that felt horrible. And then on the other hand, I subjected you to a bad vibes meeting that... [29:31] you had said, [29:33] I don't want bad vibes from this meeting. [29:35] I don't need that spiritually in my body. I don't need that. And I was like, it's not going to be bad. It's going to be great. And then it was horrible. And that was totally my bad. It was totally my bad. You were really gracious to be like, I'm not mad at you at all. I seriously wasn't. I seriously wasn't. I felt that and I appreciate it. [29:50] Without getting too much into the details of the feeding to Docs. [29:55] ourselves and this person. I was just [29:58] made to feel really small. [30:00] Like I felt tiny. [30:03] made me feel stupid and make me feel small and made me feel like what I'm [30:07] thinking about every day and what I'm building is insignificant. [30:11] And... [30:14] The main thing that I was left with was like, [30:17] there was some response from this person about, [30:21] the failure of social DAOs, generally. [30:24] And I was like, have we built something that was for a moment in time? That was an experiment that essentially does not work.

[30:34] And we're holding on to that thing. [30:38] wanting to make something of it that is simply not there. And it was a feeling I haven't really had around Boys Club of you're trying to make something out of nothing. And my experience of Boys Club thus far is there's something so special here. How do we make the most of it? [30:53] And it was a paradigm shift in... [30:56] a really cynical way of looking at it that made me question if I have [31:01] been trying to juice a lemon that is old and like, [31:06] should move on to the next thing oh interesting that's interesting that wasn't the feeling that i got [31:11] And then what I got to was... [31:14] basically you and [31:16] Matt and other people being like, [31:18] It seems like that person was having a bad day and that's entirely on them and you just need to like let it go. [31:22] I was like, okay, yeah. [31:24] Anyway, what was your feeling? I mean, you were deleting the conversation. So I was a little bit more in a passive, like observing position. [31:32] And I think that gave me [31:34] some space to be sort of watching it [31:36] happen and [31:38] To me. Not watching it happen to you and not like having... I wasn't feeling it, I think, as potently as you were. The feeling that I had mostly was like, there were people who... [31:49] get it and want to be a part of helping to build and ideate and be creative and find solutions to problems and try and navigate [31:57] and there's people that don't. And [32:00] I don't want to work with people who don't. Yeah. And I do want to work with people who are willing to be in a creative, generative, like open space about it. And I even think that this person could be that.

[32:13] they were just having a bad day. That's mostly what I was left with was like, I... [32:17] was honestly like a lot of gratitude for the people that are in and around boys club right now because it's like man [32:24] all these people that were like on our DAO meeting on Tuesday. It was incredible. I was kind of just like, I want to hang out with those people. I don't want to, I don't want to hang out with people who aren't at that same level. So, but I get that that's kind of a little bit [32:37] of a move to take. I think part of what was so off-putting and surprising about the meeting was we are surrounded by so many wonderful people who are so in our corner. [32:47] And... [32:48] are excited to figure it out. And it was like shocking to be met with [32:53] someone [32:54] in that moment who wasn't into it. And I was like, Oh wow, this is a different experience. The other thing that I thought about later in the night was a personal takeaway and lesson for me was I had a friend like years ago who talked about the type of person that they want to be in the world and the moments where they've failed in being that person the most. And she was saying, there are so many things that people lay in bed at night thinking about and worrying about. And [33:22] oftentimes those things are... [33:25] at the hand of somebody else. And she's like, my responsibility to the world is to try to be a person that never does that to somebody, and tries to like show up in conversations and in the world. [33:36] with an ability to [33:39] never add to those things. [33:41] Nice. That's the type of person I want to be in the world. I think it's really easy in when you're talking to builders all day, when you're talking to entrepreneurs, when you're working with people in the world in and around Boys Club who are experimenting and trying to think about new things and trying to put things out into the world for us as the founders of this thing to.

[33:59] have opinions that are not aligned with how those people are thinking. And [34:04] For me, it was a lesson in like, how do I make sure that even when [34:08] I don't see something the same way as somebody else. Can I... [34:12] approach it with a care [34:14] for that person. And I think that's really hard to do. I actually think it's very difficult. And so that was something else in my own reflection of the conversation of the type of person I want to be. [34:27] I love that. Great. Great. I really love that. I also think that you do that, but I love it as just a North Star. Yeah. A North Star. For moving through the world. [34:37] Great. Well, man, we've really come around. [34:41] okay what a what a week okay bye dina where are we going to be in september we are going to be at permissionless in austin texas permissionless too it's happening and we're curating the culture track for the conference so if you're into the stuff we talk about here you should come and have a good time with us so email your boss tell them that you need to go and buy your ticket now they [35:11] discord for boys club members come hang in austin friends [35:18] This is where we make an ask. We're in our call to action era. It's CTA times. Rate and review this podcast. Subscribe to our newsletter. And if you're feeling extra generous...

[35:30] Send it to one friend. Thank you for listening. We love you. Bye.